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Letter from our Chairman
Since the beginning, our mission has been clear: to push harder for better awareness of mental health within the rural sectors. What started as a determination to make conversations easier has grown into a movement reaching farmers, young people, rural workers, and families across the UK.
Our team continues to find new ways to support people, through social media, national news outlets, and face‑to‑face conversations at shows and events. By working with respected figures in agriculture, we show that mental health challenges affect everyone, and their stories help others discover new ways to seek support.
In 2023 and again in 2025, we were honoured to be finalists for Digital Creator of the Year at the British Farming Awards. We have hosted major stands at the Nottinghamshire County Show in 2022 with the Farming Community Network, and at the Lincolnshire County Show in 2024 with Peacock and Binnington Tractors.
2026 was a landmark year for Just Talk Agriculture. After months of dedicated work from our Committee Administrator and team, we officially became a registered charity, a milestone that strengthens our long‑term commitment to rural mental health. We also expanded our presence at shows, delivering two large 15×15 metre stands at the Nottinghamshire and Cambridgeshire County Shows, creating welcoming spaces for open conversation and support.
Our partnerships with major charities have taken us to the Houses of Parliament, where we raised vital questions with MPs about the pressures facing farmers and the impact of ongoing changes within agriculture. We have also worked closely with the National Federation of Young Farmers’ Clubs, delivering talks to YFC groups and helping ensure mental health awareness reaches the next generation.
We were privileged to have been involved with the Back British Farming and Mental health tractor run which completed the nearly 4000 mile costal circuit of the UK in 7 days. The JCB fastrac used was driven by a team of 14 drivers and visited a multitude of places and people on its mammoth adventure.
Two drivers from the JTA team took the tractor from Lands End in Cornwall to Dover in Kent. Nearly 400 miles later and a straight 18 hours, travelling through some of the most breath-taking scenery and historic beauty the southern coast has to offer. The team arrived to meet a group of Kent YFC members and the next pair of drivers who would take the tractor back round the coast of Norfolk and into Lincolnshire.
The main goal of the tractor run was to raise funds and awareness for the Yellow Wellies mind your head campaign and over £12,000 was raised for charity.
The mammoth run finished a day ahead of schedule, after which it took pride of place at Lincolnshire show "The Big Day Out" on stand with main sponsor Peacock and Binnington. After the show it was involved with in the Cleethorpes Carnival for thousands of spectators to view and enjoy its story told by the commentators.
In both 2023 and 2025, we were thrilled to be recognised in the Content Creator of the Year category at the British Farming Awards. For our small team, the nomination is a huge acknowledgement of the work we put into supporting mental health and wellbeing across rural communities, and a reminder of the impact these conversations can have.
The awards also gave us the chance to connect with nominees from across the industry, sharing our mission and listening to the challenges others are facing. Those conversations highlighted just how important continued support, awareness, and collaboration are within British agriculture.
To be nominated alongside such incredible creators is a genuine honour for the whole team. It’s a moment of pride, and motivation to keep pushing forward with the work we do.
Supporting Farmers, Supporting Minds:
The Story of Len’s Legacy and a 2000‑Mile Mission
In 2023, Lynda and Andy Eadon set out on an extraordinary mission in memory of their son Len, a mission that has since inspired thousands across British agriculture. After losing Len, they chose to channel their grief into something powerful: a tractor journey from John o’ Groats to Land’s End to raise awareness of mental health in farming and support those quietly struggling behind the scenes.
Many familiar faces and likeminded farmers have helped us along the way some of which are highlighted below.
Gina Sammut
A well known face within the agricultural industry. Gina was keen to get on board and share her message. Her love and passion for farming the driving force in her goal to helping within the industry.
Having worked across various counties she has seen first-hand the hardship and struggles farmers today face.
""It is ok to talk", no ones going to judge you." was her key taking in her message shared to our socials.
Charlie Ireland
Clarkson's Farm celebrity and familiar face "Cheerful Charlie" spoke to us at the Cereals agricultural show in 2023 at Thoresby Hall in North Nottinghamshire.
He shared his message "There is always someone to talk to" and "there will always be somebody prepared to listen".
Will Hatcher
Will, a Nottinghamshire young farmer who has recently started an apprentice within the industry after working on his family farm, wanted to share his message to younger generations within the sector.
""Checking up on people, that's a really key part". "Reach out to your mates"".
His message amassed an incredible viewing of over 95,000 people across our social media pages.
Jack Sheffield
Jack founder and creator of agricultural clothing company Feel Alive Agri has shared his messages with Just Talk Agri over the past few years being one of the very first to get on board. He was also a sponsor of the Tractor run that saw a fasttrac navigate around the UK in 7 days.
Edward Greenaway
Ted is a keen advocate for raising awareness for mental health. He has shared his thoughts with us over the years and we have worked closely with his local young farmers club, Kelmarsh, Northamptonshire.
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