Our work continues across social media, where we focus on improving mental health awareness and promoting safer farming practices. By involving familiar faces and likeminded farmers, we’re able to share authentic stories that resonate with the rural community. Their personal messages,  including how they manage difficult moments and what helps them cope, give viewers practical ideas and new ways to reach out for support when they need it.

We use insights and algorithms to keep our content fresh, relevant, and directed toward the audiences who need it most. Our primary reach is the rural sector, particularly those aged 18 to 35, while also supporting younger entrants into agriculture who may be as young as 13 and beginning their journey on social media.

By engaging younger audiences, we aim to make a lasting impact, giving them the knowledge, confidence, and clear pathways to follow if they or someone around them begins to struggle. This includes helping them recognise early signs that a friend, colleague, or family member may be finding things difficult.

Through collaboration with other creators, we extend our message even further. Working together allows us to reach new audiences and connect with individuals who may be quietly looking for support, reassurance, or a reminder that help is always within reach.